Wednesday, January 14, 2009

The $120 Mascara - Latisse

Last year the spa industry was abuzz as reps began whispering about the new Latisse mascara, set to release this year. At $120 for a tube, it would do away with the need for regular mascara, even extensions! How you ask?

Latisse promises more than a cosmetic enhancing via dark clumps. Released by Allergan, Latisse is a wearable formulation of Lumigan, a drug that is used to treat glaucoma. What was dished as we sat on our comfy cushions was that the doctor who developed the drops discovered his patients were reporting lash growth. A little creative thinking led to the new cosmetic enhancement.

Reps, male and female, in fact WERE sporting longer eye locks. At each monthly visit there was noticeable growth. One had a natural, moderate length that ended up growing to the point they were touching his face. He claimed he had to trim them down. Another female spoke of constantly being asked if her lush lashes were real or not.


As you can imagine, there are side effects to consider. Red, itchy eyes, changes in eyelid pigmentation and change of eye color are possibilities listed in this New York Times article.

And what of other benefits? It was rumored that this could work on eyebrows, but of course the joking reference was on balding. "Unfortunately, it doesn't work on the scalp", was the response. "If it did, I'd be a millionaire many times over".

Although the article suggests doctors will primarily be dispensing this product, based on the info I was privy to last year, you can bet you will see this popping up in spas and medical spas if allowed. This is an affordable luxury treatment.

Have you experienced Latisse as a tester? Would you use $120 medical mascara? Let me know your thoughts!

3 comments:

Clear View Eye Care said...

Latisse actually works pretty well. I thought you might like to hear about the good stuff they are doing too.

March 26, 2009 Allergan, Inc. hosted a star-studded event in Hollywood to launch LATISSE™ Wishes, a charitable public awareness campaign designed to help make wishes come true. Actress Brooke Shields and beauty expert to the stars Anastasia Soare will lead the campaign to generate $1 million to support the Make-A-Wish Foundation, a non-profit organization dedicated to granting the wishes of children with lifethreatening medical conditions.

The LATISSE™ Wishes campaign was borne out of the tradition of blowing on an eyelash to make a wish come true and leverages the excitement surrounding the availability of Allergan’s LATISSE™ (bimatoprost ophthalmic solution) 0.03%, the first and only science-based prescription treatment approved by the U.S. Food and Drug Administration for hypotrichosis of the eyelashes (inadequate or not enough lashes) that is used to grow eyelashes, making them
longer, fuller and darker.

“In the short time LATISSE™ has been available, the product has already made many women’s wish lists,” said David E.I. Pyott, Chairman of the Board and Chief Executive Officer of Allergan. “While LATISSE™ may fulfill the wish for more prominent eyelashes, we also wanted to shine the spotlight on the Make-A-Wish Foundation and provide support for the important work it does in granting children’s wishes.”

The LATISSE™ Wishes campaign launched with an initial donation of $500,000 from Allergan to the Make-A-Wish Foundation. Consumers are encouraged to help double this amount to $1 million by registering their support at www.LATISSE.com to help grant the wishes of children in
their local communities. Between now and December 31, 2009, Allergan will donate $5 for each new visitor who registers online, up to an additional $500,000.

“Every 40 minutes the Make-A-Wish Foundation grants a wish to a child with a life-threatening medical condition. Forty seconds is all it takes to visit www.LATISSE.com to register your support and help make wishes come true,” said David Williams, president and chief executive officer of the Make-A-Wish Foundation. “We urge everyone to log on to the LATISSE™ Web site and register their support to help grant the wishes of children in their communities.”

“I am delighted to be a part of LATISSE™ Wishes, to not only help educate women on an eyelash growth product that is the first to be scientifically proven, but also to support a worthy organization such as the Make-A-Wish Foundation,” said Shields. “I remember being a child and
blowing on an eyelash hoping my wish would come true, and as a mother I’ve passed this tradition onto my children. Through LATISSE™ Wishes and in partnership with the Make-A-Wish Foundation, we can keep the tradition alive and fulfill the hopes of so many more children
around the country.”

In addition to Shields and Soare, other stars including Debra Messing, Angie Harmon, Marisa Tomei, Mandy Moore, Debi Mazar, Jewel, Jennifer Coolidge and Perrey Reeves attended the red-carpet kick-off event for the LATISSE™ Wishes campaign. Over the next several months, campaign ambassadors Shields and Soare, who both use LATISSE™ solution, will travel to cities across the country hosting informational events aimed to further support the
campaign and its goal of providing $1 million to the Make-A-Wish Foundation. Local events will be held in New York, Miami, Dallas, Minneapolis and San Francisco.

“In my business I constantly work to help make women’s beauty wishes come true and now we can help children’s wishes come true through the LATISSE™ Wishes campaign,” said Soare. “I am excited to bring this worthy campaign to cities across the country.”
For more information about the LATISSE™ Wishes charitable awareness campaign, please visit www.LATISSE.com.

Latisse is available through prescription at Clear View Eye Care

Solessence said...

Always great to hear companies organizing for charity. Thanks for the information.

Kristy Martin said...

I've heard about Latisse that it has side effects as any other product, but I want to give it a try, but supervised by Dr. Jerome Edelstein. He's a great doctor and I want to be sure that I will not have any kind of problems... hopefully I won't.

 
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