Wednesday, June 17, 2009

Biting off more than they can Choo? H&M launches luxury accessory collaboration

H&M launches their first accessory collaboration this November with luxury shoe and accessory line Jimmy Choo.

The line will be available to the masses with a limited rollout. Prices will float under the $300 range. Jimmy Choo proper can retail over $1000 per pair.

It isn't all stilettos either. Men will also have an opportunity to afford staying stylish.

Will the public warm up to such an exclusive line going mass (the art of massclusivity)? If past launches of lines in Target, TopShop and the like are any indicator, there will be long lines and sold out success at the end of the day. Mark your calendars, shoppers.

No comments:

Web Analytics