Thursday, July 02, 2009

Lack of Fashion to Prevent Victims: Air New Zealand

Everything is a little more relaxed down under, but even so, fashion, or lack thereof, is used to make a statement. In this case, Air New Zealand bares all but body paint to get passengers to do a double take and watch the safety videos.

The actors, all ANZ employees, sport an array of uniform types while hiding sensitive bits behind strategically placed lap belts, doors and inflatable life preservers. It's a great example of a company using a humorous bit of shock value to get the tongues wagging and keep eyeballs glued to the screen.

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