Tuesday, October 03, 2006

Drink Pink: Campbell's Pink Soup Campaign

Aren't big into beauty products? (okay, play along with us for a moment...) Everyone still gets hungry.

In what we find the most interesting twist of a campaign for National Breast Cancer Awareness month, Campbell brings it home in the pink ribboned soup can.

Campbell will donate $250,000, or roughly 3.5 cents per pink can, to the Susan G. Komen Foundation through Kroger in exchange for its doubled order (7 million cans for October, vs the normal 3.5 million). Support the cause if there is a Kroeger near you!

1 comment:

Anonymous said...

Kroger owns a number of other supermarket chains, including Fred Meyer and QFC in my neck of the woods. I wonder if this campaign applies to all stores under the Kroger umbrella.

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