These days, with everyone asking to buy your gold, isn't is nice to get a little in return? And who wouldn't rather put some gold on lips instead of into an envelope? New 24kt Luxe Lip Gloss is yours free with purchases of $25 or more. Use code APPRECIATE at checkout. Background
Stila Cosmetics reminds me of The Unsinkable Molly Brown.
The brand with the cult-like following has been through more hands than one can imagine. Founded by makeup artist Jeanine Lobell, Stila was founded in 1994. After finding success as an indie brand focusing on limited run colors and themes, Stila was sold to Estee Lauder Co (every formulators dream). The brand had a hard time keeping its footing though, and was sold off to Sun Capital Partners, Inc. Talk continued to plague the line of too many short-run palettes, too many costly materials and at the same time too many cheap, cardboard sets. When the site closed recently, many wondered if it was for good.
In came equity firm Patriarch Partners LLC, specifically Lynn Tilton, to save the day. Tilton has a quiet but successful history snapping up distressed companies and bringing them to profitability. Stila fans everywhere are rejoicing and hoping she can do the same for this company.
Meanwhile, founder Lobell has moved on to develop a consulting firm for beauty brands.
Posts
No comments:
Post a Comment